Built to Help Local Businesses Grow

Our mission is simple: help small businesses win more clients by making sure they never miss a call.

Smart Secretary was created for busy business owners who can’t always be on the phone. Our AI answering service makes sure no lead slips through the cracks. Every call is answered, every opportunity is captured so you can focus on doing what you do best.

Tailored to your business
Sounds human &
professional

Founded by small business owners, for small business owners.

We’ve been in your shoes. That’s why we built Smart Secretary — to solve a problem we know all too well.

Lawrence

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Sam

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Ashley

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Ardjuna

With a background in digital marketing and a deep passion for automation and AI, Ardjuna brings a sharp eye for product experience and customer value. He leads the brand and product direction behind Smart Secretary.

From the Job Site to the Solution

Half of our founding team comes straight from the trades. We’ve spent years on the tools, working jobs, and losing work simply because we couldn’t answer the phone. So we built Smart Secretary to fix that.

This isn’t some tech startup guessing at what tradespeople need. It’s a tool built by people in the industry, for people in the industry — solving a real problem we’ve faced ourselves.

We know the struggle, and we’ve built the solution we wish we had years ago.

Giving Back

we believe building a great business also means building a better world. While we’re focused on helping small businesses thrive, we’re just as passionate about giving back to causes that matter.

For every 10 minutes of calls answered through Smart Secretary, we donate a portion of proceeds to [Foundation Name].

Smart Businesses Choose Smart Secretary

Countless tradespeople already rely on Smart Secretary to handle their calls, book jobs, and keep their business running smoothly. See what they have to say:

"Game-changer for my plumbing business!"

“I used to miss so many calls while on the job. Since using Smart Secretary, every lead gets captured, and I don’t have to stress about losing work. Absolute no-brainer!”

James R.

Plumber, London

"Never missed a job since switching to AI."

“Before this, I kept losing work because I couldn’t answer the phone while working. Now, my AI secretary books jobs for me, and I just show up and get to work. Best £50 I spend every month.”

Sarah T.

Builder, Manchester

"Better than hiring a receptionist!"

“I looked into hiring a receptionist, but it was way too expensive. Smart Secretary does the same job for a fraction of the price, and it never takes a day off. Wish I’d done this sooner!”

Mark P.

Plumber, Birmingham

Start Today – Never Miss Another Call

Your time is valuable. Let Smart Secretary handle your calls, book your jobs, and keep your business running while you focus on what you do best. Get started in minutes—no contracts, no setup fees, just seamless AI-powered call answering.

Ready to take your business to the next level?