AI Call Answering Powered by Smart Secretary

Let our AI secretary handle your inbound calls, screen leads, book jobs, and send instant summaries — so you can focus on your work, not your phone.

Hear Smart Secretary in action:

Custom Call Image

Never Miss a Call Again

Smart Secretary answers every inbound call instantly, 24/7. Whether you’re on-site or off the clock, your AI virtual receptionist captures every lead, screens callers, and ensures no job slips through the cracks.

Smart Secretary also answers common questions about your service so new clients are well prepared for their first appointment.

Trained to Understand, Built for Sales

Smart Secretary learns how your business works and tailors each conversation to match. It knows what to ask, how to qualify potential customers, and how to guide the conversation naturally. You’ll receive clear summaries and suggested times to follow up, making it easier to turn interest into income.

Customisable and Fully Supported

Smart Secretary is tailored to your business from day one. You can set specific instructions based on what you know works, and easily make adjustments as you go. 

Your dedicated account manager is always on hand to help you fine-tune your AI, so it runs smoothly without adding stress to your day.

Try Smart Secretary for Yourself!

Smart Secretary is trained to handle real conversations just like a human receptionist. Whether it’s booking a job, answering a sales call, or filtering out time-wasters, our AI ensures every inbound call is answered professionally and efficiently.

Listen to real examples of our AI secretary at work:

Plumbing Emergency

A customer calls about a leaking pipe. Smart Secretary gathers details and books an urgent job in seconds.

Builder Inquiry

A homeowner wants a quote for an extension. Smart Secretary captures all project details and schedules a callback at a convenient time.

Filtering Sales Calls

A cold caller tries to sell a product. Smart Secretary identifies the call as spam and prevents disruptions while you work.

AI Answering Built for Trades, & Growing

Smart Secretary was built specifically for busy tradespeople and home service professionals who simply can’t afford to miss a call. Whether you’re up a ladder or deep in a job, our AI secretary makes sure every potential customer gets through, every time.

Right now, we’re focused on serving the trades — from plumbers to builders and electricians — but we’re already gearing up to expand into health and wellness, real estate, and hospitality.

Trades & Home Services

Never miss a job again. Smart Secretary answers every call, qualifies leads, and books jobs while you're in the field.

Health & Wellness

Let patients schedule appointments, get answers, and receive support, so you can stay focused on providing care.

Auto & Transportation Services

Take service bookings, respond to customer questions, and keep your schedule full without lifting the phone.

Real Estate & Property Management

Capture buyer and tenant interest, schedule viewings, and handle property enquiries 24/7.

E-Commerce & Retail

Support customers, manage order queries, and reduce abandoned sales with fast, reliable call handling.

Hospitality & Service Industry

Answer guest questions, take bookings, and provide instant support to elevate the customer experience.

Simple, Affordable Pricing

No contracts, no surprises—just straightforward pricing that fits your business.

Starter

Essential AI call answering for solo tradespeople.

Covers one phone number, working hours support, and all key AI receptionist features to keep your business running smoothly.

£49.99/month

Starter plan features:

Support for 1 phone number

Full call transcripts

WhatsApp & email notifications

Train AI with information from 1 business

Active during working hours

Premium

Advanced AI with 24/7 coverage and appointment booking.

Supports two phone numbers, live chat integration, and more customisation, ensuring you never miss a lead—day or night.

£149.99/month

Premium plan features:

50% off for your first month

Support for 2 business phone numbers

Train AI with information from 2 businesses

Appointment booking directly to your calendar

24/7 live chat. Never miss a call again.

Full call transcripts sent to WhatsApp & Email

Expert

A full AI-powered communication system for scaling businesses.

Includes a login portal, CRM integration, live customer support, and ElevenLabs’ high-quality multilingual voices for a seamless client experience.

£249.99/month

Expert plan features:

Login portal

Unlimited call history

CRM integration

Live customer support

Support for up to 5 phone numbers

Train AI with information from 5 businesses

Elevenlabs integration (200+ low-latency voices, all languages)

Fixed monthly subscription

Direct notifications via WhatsApp & SMS

Lead screening & qualification

Conversational AI

Trained to answer caller questions

Call recording and transcription

Instant call summaries

No setup fees

No annual contracts

Account manager

Frequently Asked Questions

How does Smart Secretary know what to say on calls?

During onboarding, we ask you a few key questions about your services, pricing, availability, and how you like to handle different types of calls. This information trains your AI to respond just like you would, using natural language and conversational flow.

Yes, absolutely. You can request updates to your AI any time, whether it’s adding new services, adjusting how questions are answered, or changing how calls are handled. Your dedicated account manager will help make updates quickly and easily.

Smart Secretary can handle multiple inbound calls at the same time with no waiting or hold music. Unlike a human receptionist, there’s no queue, no voicemail, and no lost leads.

Yes, with our Premium and Expert plans, Smart Secretary can schedule appointments directly into your calendar, ensuring customers are booked in without any manual effort on your end.

You’ll get instant summaries via WhatsApp or SMS that include the caller’s name, reason for calling, and any important details. You can also choose to receive full transcripts or call recordings if needed.

Our AI is trained to clarify and double-check key information from the caller. You’ll receive a summary of every call, so you can review and follow up if needed. You’re always in full control.

Yes. If a caller uses urgent keywords (like “emergency” or “leak”), Smart Secretary can flag the call and immediately notify you, so you don’t miss time-sensitive jobs.

No problem. You can customise when Smart Secretary answers calls—during business hours, after-hours, or only after a certain number of rings. It’s all configurable to match your workflow.

Smart Businesses Choose Smart Secretary

Countless tradespeople already rely on Smart Secretary to handle their calls, book jobs, and keep their business running smoothly. See what they have to say:

"Game-changer for my plumbing business!"

“I used to miss so many calls while on the job. Since using Smart Secretary, every lead gets captured, and I don’t have to stress about losing work. Absolute no-brainer!”

James R.

Plumber, London

"Never missed a job since switching to AI."

“Before this, I kept losing work because I couldn’t answer the phone while working. Now, my AI secretary books jobs for me, and I just show up and get to work. Best £50 I spend every month.”

Sarah T.

Builder, Manchester

"Better than hiring a receptionist!"

“I looked into hiring a receptionist, but it was way too expensive. Smart Secretary does the same job for a fraction of the price, and it never takes a day off. Wish I’d done this sooner!”

Mark P.

Plumber, Birmingham

Start Today – Never Miss Another Call

Your time is valuable. Let Smart Secretary handle your calls, book your jobs, and keep your business running while you focus on what you do best. Get started in minutes—no contracts, no setup fees, just seamless AI-powered call answering.

Ready to take your business to the next level?